Keyword research is a very important process that should be used in determining the best keywords to use to get the most visitors to your website.
Using keywords that have too much competition or, at the other end of the scale, are so far out that no one ever searches them can have a serious effect on how successful your SEO will be.
Here are some suggestions on how to decide on the best keywords to use and develop your keyword list:-
Firstly, decide on your main keyword eg. Restaurant in Boston
Then write down all the variants of these keywords:-
Restaurants in Boston
Restaurant Boston
Restaurants Boston
Boston Restaurant
Boston Restaurants
Restaurant in the Boston Area
Then come up with some alternative keywords relevant to Restaurants i.e.
Cafe
Places to Eat
Bistro etc.
Then replace the word Restaurant as in the above example with each of the alternative keywords e.g.
Cafe in Boston
Cafes in Boston
Cafe Boston
Cafes Boston
Boston Cafe
Boston Cafes
Cafes in the Boston Area
And so on.
Do this with each of the alternative keywords and this will expand your set of keywords and give you a nice list of highly relevant keywords for you to work from.
If you keep your keywords to a smaller local area initially this will ensure that you have a lot less competition than if you were trying to target national or even internationally. The best bet is to start small and then work your way up to a larger area.
